Parush, Shwarts, et al. (2005). Narrative presentation enhances comprehension and memory. Narrative advertisements produce more positive attitude about the brand and a higher incidence of intent to purchase. Escalas (2004). On sites with clear labels and prominent navigation options, users tend to browse rather than search.
Its important to consider the users when you have a choice of icons, links, or both. Initial performance is best with the link alone. Frequent users can use either equally effectively.
Shaikh (2005). Applications vs. Websites: In general, visual layout guidelines for GUIs also apply to the web, but there are differences to be aware of. For example, dense pages with lots of links take longer to scan for both GUI and web; however, alignment may not be as critical for web pages as previously thought.
Use of whitespace between paragraphs and in the left and right margins increases comprehension by almost 20. Lin (2004). A format of 95 characters per line is read significantly faster than shorter line lengths; however, there are no significant differences in comprehension, preference, or overall satisfaction, regardless of line length. Ryan and Valverde (2003). Consumer purchase behavior is driven by perceived security, privacy, quality of content and design, in that order. Ranganathan and Ganapathy (2002). In 2001, Bernard found that prior user experience with websites dictated where they expected common web page elements to appear on a page. Grobelny, Karwowski, and Drury (2005). The acceptance and impact of animation is enhanced when users are warned to expect it and allowed to start it when they want. Weiss, Knowlton, and Morrison (2002). Chaperro, Shaikh, and Baker (2005). Experience matters: Blue links are easier to click than black ones, even though black ones have higher visual contrast and are easier to see. Van Schaik and Ling (2003). Web Design: 15 Important Research Findings You ShouldKnow, post from January 13, 2007 ( January 13, 2015 reflecting Jens theDeveloper. A small selection of web design, usability, and accessibility related results of research, most of them derived from Human Factors International (newsletter).