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Use the word you; Shorten your text. How short should your text be? Steve Krug recommends you get rid of half the words on each page, and then get rid of half of whats left. Information thats most important to your web visitors is often a simple statement of what you do. Once they understand what you do, they might want to know some important details.

They want to find it quickly. Just like the panther makes a fast decision whether to follow a scent trail or not, your web visitor decides quickly whether your site is useful or not. Persuasive Introductory Paragraphs Worksheet : Students read five introductory paragraphs and determine what the body paragraphs of each essay will be about by identifying the preview points. This activity should give students a better understanding of the relation of introductory paragraphs to the body.  Also includes a handout on the structural order of a cookie-cutter persuasive essay. Persuasive Essay Rubric RTF. Persuasive Essay Rubric PDF, preview Persuasive Essay Rubric in Your Web Browser, typed Persuasive Essay Rubric : Another rubric Ive used to grade my students five paragraph persuasive essays. And then maybe theyd like to know some background information. Journalists call this way of writing the inverted pyramid. In newspaper articles the most newsworthy information comes first before details and background information.

Ready? 1. Treat your web visitors like wild animals, your website visitors behave like wild animals (source: Jakob Nielsens Alertbox). Theyre hunting for information or a product to buy just like a hungry panther hunts for his next meal.