It should also be written in language that is easy to understand. Its important to find a balance between completeness and conciseness. You dont want to leave any information out; however, you cant let the information get so technical that it overwhelms the reading audience.
There are many ways to collect data. Two important methods to consider are interviews and observation. Interviews require you to ask questions and receive responses. Common modes of research communication include interviews conducted face-to-face, by mail, by telephone, by email, or over the Internet. Throughout the project you should have regular discussions with the SG project manager on the final outputs and how they will be structured. Remember to organise the information / data as it is collected so that it can be readily reported. It is defined as the specific methods and procedures you use to acquire the information you need. Stage 5: Data Collection Techniques, your research design will develop as you select techniques to use. Stage 6: Sample Design, your marketing research project will rarely examine an entire population. Its more practical to use a samplea smaller but accurate representation of the greater population. In order to design your sample, you must find answers to these questions: From which base population is the sample to be selected? On accepting this contract you should begin to consider how the information you collect will be reported in the outputs and discuss this in your inception meeting with the SG project manager. Have fun with your next research project! These 9 stages should help you out immensely. This post is part of the Marketing Research 101 series put together by Scott Smith Ph. One approach to resolving this conflict is to prepare two reports: the technical report and the summary report. The technical report discusses the methods and the underlying assumptions. In this document, you discuss the detailed findings of the research project.