The goals of a marketing analysis involves gaining a thorough understanding of your industry including its size, marketing trends and growth rates. In addition, a marketing analysis provides business owners the opportunity to identify a target group of customers most likely to purchase their product or service. By Sherrie Scott, Demand Media, a business plan outlines a company's goals and objectives. Jupiterimages/Comstock/Getty Images, business planning is an essential component of successful business management. Entrepreneurs must strategically plan for unforeseen events as well as new competitors that enter the marketplace.
She studied political science at Arizona State University and her education has inspired her to write with integrity and seek precision in all that she does. Photo Credits, jupiterimages/Comstock/Getty Images, suggest an Article Correction. Loras.edu/bigdata. For example, businesses seeking financing will include objectives that focus on current and future financial projections. These projections will illustrate the financial strength of the company as well as its ability to repay debt obligations.