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At the same time, as we all know that the requirements and higher customer expectations, it is different from the past (Rogerio Zulema, 2002). This is a very great challenge to all sectors.

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Chapter 1- introduction, service organizations play an important role for developing countries like Malaysia. Therefore, it must be good quality and competitive organization in maintaining customer satisfaction and further needs to improve the effectiveness and efficiency of the organization.

Hernon Whitwan (2001) defined customer satisfaction as a measure of how the customer perceives service delivery. Liu (2000) stated, for example, that customer satisfaction is a function of service performance relative to the customer expectation.

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In the banking sector, the first place of destination by the customer is at the Customer Service Counter (Customer Service). Here, various questions, problems and complaints filed by customers. At the bank, customer service counter is the most important because this is where the Customer Relations Assistant job set to any direction so that customers, whether customers want to continue. So, if this is the case with you as well, and you want to get a high grade but need help with understanding the task and arranging the content for your paper, it is only reasonable to ask for help from qualified personnel in the sphere of academic writing.